How to Write a Killer Sales Page
Sales pages are inarguably one of the most effective ways of selling your products to the people who need it the most. It is one of the Internet Marketing practices that has evolved through time by adapting to change and technological advances. It’s a true art form that takes time to perfect and use effectively. Luckily for you, there are some rules and tips you can follow that will increase your chances of hitting it out of the park. If you follow these tips you will increase your conversions and smash it out of the park. It takes a lot more practice than any other type of content but it is fun.
Get the headline Perfect
This is the most important part of your sales page and it has to be perfect. I opt to do this last because it’s just that important. You have 8 seconds to grab the attention of the people you are trying to sell to. If you don’t have a compelling headline, your sales page is useless. It simply won’t be read and all your effort will have gone to waste. If I were you I would write down 10 possible headlines and get other peoples opining on which one does the best job at grabbing their attention. Make it stand out with numbers of an interesting component. You should also get an e-book with a compilation of headlines for inspiration. Don’t try to automate this process with one of those software’s, they don’t work and will hurt your sales page.
Tell a Story
One of the most effective devices used to sell is “stories”. Everybody loves a good story and pay attention when they are reading one. This can be used to grab attention and further explain things in an entertaining way for your audience. Your story has to be amazing and entertaining. It also has to be important and relatable to your product/service. This is hard to get right and master, the more you write the better you will get. Be open to ideas on experiences that will make for great stories.
Use Hypnotic selling devices
With hypnosis, you have the power to influence people’s subconscious minds and make them buy. You can easily implant simple trigger words to activate involuntary hypnotic “actions” in people’s brains. You could easily do it in writing by highlighting embedded commands by bolding, italics or use of color.
You probably don’t believe this is real but it actually happens every day and is proven by experts and psychologist. At a point in time, we’ve all been subtly hypnotized to do certain things without realizing it. The cool process started long before we could talk, it’s ingrained in us. It’s possible you would never suspect these hypnotic triggers upon reading. They are simple yet innocuous.
Use the fundamental template for Sales Pages
Headline
Sub-Headline
Introduction
Compelling Story
Introduce Product/service
List features
A compelling call to action
Farewell and P.S.
